Review · MADEIRA TOURS

Full Day East of Madeira Tour

★ 4.5 · 136 reviews From $40 Operated by Ilha Tours · Bookable on Viator
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Madeira’s east packs big changes into one day: from Pico do Arieiro’s high mountain air to the Laurissilva forest, traditional Santana and the wind-shaped headland of Ponta de São Lourenço. This eight-hour guided circuit is a practical way to see the island’s contrasts without driving its steep, winding roads yourself.

I like two things in particular: the short Levada dos Balcões walk adds a taste of Madeira’s famous water channels without turning the day into a hike, and the generous two-hour stop in Santana gives you time for lunch as well as a look at its thatched houses. One caveat: the high viewpoints depend on weather, and rain, wind or cloud can limit the views or change what you can do.

  • Pico do Arieiro: A high mountain stop at about 1,810 metres, with views that can stretch across the island when skies are clear.
  • Balcões levada walk: A short, 35-minute stop that includes a trout nursery and a level walk to a mountain viewpoint.
  • Santana lunch break: Two hours for a meal and a look at the village’s distinctive thatched houses.
  • East-coast contrasts: Portela, Ponta de São Lourenço and Machico offer rural, rocky-coast and bay views in one circuit.
  • Small-group transport: An air-conditioned vehicle carries a maximum of 16 people, with the tour starting and ending at the Funchal Cable Car meeting point.

Madeira’s east in one long day

Full Day East of Madeira Tour - Madeira’s east in one long day

This tour is a sampler of eastern Madeira, not a deep visit to any one place. You leave Funchal at 9:00 am and spend roughly eight hours moving between mountain, forest, village and coast. The air-conditioned vehicle matters here: the route covers a lot of ground, and you can take in the scenery without having to concentrate on steep roads and turns.

The maximum group size is 16, which keeps the outing smaller than a large coach trip, though you are still following a shared schedule. Most stops are about 20 minutes. That is enough to get out, take in the view and snap a few photos, but not enough for a long walk or unhurried exploring.

The tour costs $40.64 per person. For that price, you get a full day of transport and a guide who can explain the places along the route. Lunch is not listed as included, and the free admission noted for stops does not mean meals are covered, so budget separately for food in Santana.

Camacha’s wicker-making tradition

The first stop is Camacha, where the tour visits a wicker factory. The village is known for handicrafts such as wicker baskets, giving you an early look at a local craft rather than starting the day with viewpoints alone.

The stop lasts about 20 minutes, so think of it as a brief introduction, not a workshop or a long shopping visit. If you enjoy seeing how a traditional product is made, this is a useful change of pace before the higher mountain roads. The tour does not specify that you will make anything yourself or that a purchase is expected.

More east of the island tours around Funchal:

Pico do Arieiro, where weather sets the terms

Full Day East of Madeira Tour - Pico do Arieiro, where weather sets the terms

Pico do Arieiro is one of Madeira’s highest peaks, at roughly 1,810 metres, and the third highest on the island. It is accessible by car, so you can reach a high-altitude viewpoint without a strenuous climb. On a clear day, the mountain setting and far-reaching views are among the main reasons to choose this route.

The scheduled stop is only 20 minutes. That is a quick look, not time for a longer mountain walk. More important, the view is never guaranteed. Cloud can cover the peaks, while rain, wind or even snow can prevent access or make it unpleasant to linger. Some departures have had to skip getting out at the summit or adjust the planned walk because of conditions.

Take a warm layer and waterproof clothing even if Funchal feels mild. The weather can change sharply between the coast and the high ground. If the summit is socked in, try to treat it as one part of the day rather than the whole point of the trip. The route still has forest, villages and coastal viewpoints to offer.

A short levada walk at Ribeiro Frio

Full Day East of Madeira Tour - A short levada walk at Ribeiro Frio

At Ribeiro Frio, the tour visits a trout nursery and follows part of the Levada dos Balcões. The stop is about 35 minutes, including the walk to a viewpoint with sights toward three of Madeira’s highest mountains. This is a good introduction to levadas, the island’s water channels and walking paths, without requiring a full-day hike.

The walk is described as short and is often appreciated for being relatively flat. Still, the time is limited, and the experience depends on weather and visibility. Wear shoes you are comfortable walking in, and bring water. If the mountains are hidden by cloud, the stroll through the forest remains part of the stop, but the promised far views may not appear.

The setting also gives the day a different texture from the exposed summit. Ribeiro Frio lies in the Laurissilva forest, a UNESCO World Heritage Site. You move from open mountain air into a wooded area, with the trout nursery and levada adding concrete details to what might otherwise be a quick scenic stop.

Two hours in Santana

Full Day East of Madeira Tour - Two hours in Santana

Santana is the longest stop, with about two hours set aside for lunch and a look at its famous thatched houses. Those small, triangular-roofed buildings are among the most recognizable sights in eastern Madeira. This pause gives you more breathing room than the brief photo stops elsewhere in the day.

Lunch is not included in the tour price, but the guide may be able to arrange a meal in advance. That can save time during a fixed schedule, though you should confirm arrangements before relying on it. With two hours, you have a better chance to eat without rushing and still see the houses.

The trade-off is that Santana is not a guided visit with a long, detailed program described. You have free time to use as you like, within the group’s return time. If you want to explore every corner or linger over lunch, keep an eye on the clock. The stop is valuable precisely because it is longer than the other visits, but it is still one part of a busy circuit.

Portela’s rural outlook

Full Day East of Madeira Tour - Portela’s rural outlook

After Santana, the route passes through Santo da Serra, known for rural scenery and a golf course that hosts international tournaments, then stops at Miradouro da Portela. The viewpoint stop lasts around 20 minutes and offers a change from the high mountain and forest views.

This stretch helps show that the east is not just peaks and coastline. You see more settled countryside from the vehicle, then get a brief chance to pause at Portela. The schedule does not include a long walk here, so plan on enjoying the view from the stop rather than setting out on your own route.

Ponta de São Lourenço’s rugged coast

Full Day East of Madeira Tour - Ponta de São Lourenço’s rugged coast

At Ponta de São Lourenço, the tour pauses for about 20 minutes to look over the peninsula and its rock formations. This is one of the island’s most striking coastal viewpoints, with an exposed, sculpted feel quite different from the green forest and high central mountains.

You get a view of the peninsula from a stop in the Caniçal area, not a hike along the full headland. That distinction matters if you are picturing a long coastal walk: this tour offers a quick panorama, not an extended trail visit. Wind and cloud can also affect how comfortable the stop feels, so keep that extra layer handy.

Machico and the bay from Pico do Facho

Full Day East of Madeira Tour - Machico and the bay from Pico do Facho

The final listed sightseeing stop is Pico do Facho, a viewpoint over Machico’s bay and its golden beach. Machico is also a historic town associated with the first landing of the discoverers in 1419. The tour’s emphasis here is the view from above, rather than a long town visit.

The stop lasts about 20 minutes. It gives you a last look at the coast before returning to Funchal, and makes a fitting contrast with the high, rocky scenery earlier in the day. The tour ends back at the same meeting point where it began.

The guide can shape the day

Full Day East of Madeira Tour - The guide can shape the day

A guide does more than point out photo stops on a full-day drive. The best guides help connect the scenery with Madeira’s geography, history, plants and local life, and keep the schedule moving without making the day feel like a race. Guides named by people who have taken this tour include Alberto, Marko, Andrei, Benjamin and Emanuel. Your guide will depend on the departure.

There are also occasional less satisfying experiences. One account described a guide who gave too little attention to the tour, while another described a guide who let bad weather set a gloomy tone. The company apologized in response to the complaint about unprofessional conduct. These appear to be exceptions in a generally positive picture, but they are worth keeping in mind: the route is fixed, while the quality of the commentary and group atmosphere can vary.

The schedule itself is often praised for giving enough time at the stops, particularly in Santana. But delays can happen, and weather can affect access to the mountain. If you have a firm evening plan, leave a buffer rather than assuming the return will be exact.

Is $40.64 good value?

For $40.64, you get around eight hours of transport in an air-conditioned vehicle, with a maximum group size of 16 and a guide accompanying the route. That is strong value if you do not have a rental car or would rather not drive Madeira’s mountain roads. You cover several distinct parts of the island in a single day, with lunch time built into the itinerary.

The price does not cover WiFi on board, and lunch is not listed as included. Nor is this a hiking tour or a private outing. Most stops are short, so you are paying for broad coverage and interpretation rather than long stretches at each place. If you want to explore Santana at your own pace, hike the peninsula or linger at mountain viewpoints, a self-planned visit may suit you better.

The tour is rated 4.5 out of 5 from 136 ratings. That score fits the main strengths: scenic variety, useful guide commentary and a route that makes the east accessible without a car. The main risks are out of the operator’s hands, especially mountain weather, though a good guide can still make a wet day feel worthwhile.

Who should book this tour?

I would choose this trip if you have limited time in Madeira, want to see several sides of the east, and value transport and local explanation more than independence. It is especially useful if you are not renting a car. Some people pair it with a west-side tour, since the two routes show different parts of the island.

I would think twice if your priority is a long hike, a guaranteed summit view or substantial time in each village. This is a scenic overview, with short stops and a two-hour lunch break as its main stretch of free time. Book it for variety and convenience, and stay flexible about the weather.

FAQ

Where does the tour start and end?

It starts at the Funchal Cable Car meeting point, at Av. do Mar e das Comunidades Madeirenses, and ends back at the same point.

What time does the tour start?

The listed start time is 9:00 am. The tour lasts about eight hours.

Is pickup offered?

Yes, pickup is offered. The listed meeting point is the Funchal Cable Car, so confirm your exact pickup details when booking.

How many people can join?

The maximum group size is 16 travelers.

Is lunch included?

Lunch is not listed as included. Santana is the lunch stop, and the tour allows about two hours there.

Is the Pico do Arieiro stop guaranteed?

The stop is planned, but weather can affect access and visibility. Poor conditions have prevented some groups from getting out at the summit.

Can I cancel for a refund?

You can cancel at least 24 hours before the tour’s start time for a full refund. If poor weather cancels the experience, you will be offered another date or a full refund.

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