Review · PICO DO ARIEIRO TOURS
Jeep Safari in Pico Areeiro Santana Faial Full Day Tour
Madeira’s high peaks, forest roads and north-coast cliffs all fit into one long day on this jeep tour from Funchal. You’ll climb to Pico do Areeiro, pause at viewpoints, visit Santana’s traditional houses and finish with a stop at the island’s eastern tip.
I like the range: you get mountain air and forest scenery, then villages and Atlantic views, without arranging several separate rides. I also like the planned stop at the sugar cane rum factory in Porto da Cruz, which adds a local craft to the day’s scenic stops.
The main trade-off is time. Nine stops in about seven and a half hours make for a full schedule, and lunch costs an extra €20 if you choose the offered meal. English is the stated tour language, so confirm before booking if you need another language.
- A high-altitude start: Spend an hour at Pico do Areeiro, 1,818 meters above sea level, with time for mountain views and photos.
- A short nature walk: From Ribeiro Frio, walk to the Balcões viewpoint for views across valleys and mountain country.
- An off-road section: The route to Queimadas adds a rougher, more adventurous stretch to the day.
- Madeira’s traditional side: See Santana’s thatched-roof palheiros and stop in São Jorge for an optional lunch.
- A local taste: Visit the sugar cane rum factory in Porto da Cruz, where you can see production methods and sample rum.
- Hotel pickup: Pickup is offered from your accommodation, with extra charges for some outlying areas.
A full-day route from Funchal to Madeira’s east

This is a broad cross-section of Madeira, not a single-site outing. In roughly seven and a half hours, the route moves from Funchal’s hills to the island’s high interior, through forest and village country, and along the north and east coasts. The air-conditioned vehicle and hotel pickup keep the logistics simple, while the jeep format lets the tour include an off-road stretch near Queimadas.
The day begins at 9:00 am. With nine listed stops, expect a steady rhythm of driving, getting out for a walk or view, and climbing back aboard. That variety is the draw, but it also means you should not expect a slow, unstructured day at any one place. If you like seeing different sides of Madeira in one outing, the pace can be a good trade. If you prefer long hikes or lingering over lunch, a more focused day may suit you better.
The tour is offered in English. One participant who had booked an Italian-language tour found that the trip was conducted in English instead, which made the commentary harder to follow. If language matters to your enjoyment, confirm what will be spoken on your departure rather than assuming another language is available.
Monte starts the day above Funchal

The first stop is Paroquia de Nossa Senhora do Monte, in the parish of Monte above Funchal. You have about 15 minutes here. Monte is known for its gardens and historical sites, and its elevated position gives you a first look back toward the city and the island below.
Treat this as a quick introduction, not a full visit to Monte. Fifteen minutes is enough to take in the setting and get a few photographs, but not enough to explore the area at length. The tour’s main focus is the island beyond Funchal, so the brief stop serves as a scenic start rather than a deep look at the parish.
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Pico do Areeiro puts the mountains in view

Pico do Areeiro is the day’s high point, both literally and visually. At 1,818 meters, it is Madeira’s third-highest peak, and the tour allows about an hour there. That gives you more time than at most stops to take in the mountain setting and photograph the rugged terrain.
Mountain conditions can shape what you see. The tour description highlights panoramic views and crisp air, but the visibility you get on the day will depend on the weather. Bring a layer you can add or remove, since conditions at altitude may feel different from Funchal. Even with changing cloud or visibility, the stop gives you a sense of Madeira’s steep, mountainous interior.
Ribeiro Frio adds a short walk to the viewpoints
At Ribeiro Frio, the route shifts from open mountain heights to the island’s forested interior. You have an hour here, including a short walk to the Balcões viewpoint. From the viewpoint, the reward is a broad look over mountain terrain and deep valleys.
The walk makes this stop different from the quick roadside photo pauses. Still, it is described as short, not as a full hiking excursion, so do not plan on a long trail outing. If you want a day with some movement but do not want to build it around a major hike, this is a useful middle ground. Keep the hour in mind: it includes the walk and the time to enjoy the view.
Queimadas brings the off-road stretch

The jeep takes an off-road route to Parque Florestal das Queimadas, with about 15 minutes at the stop. The rougher drive is part of the appeal here. Instead of treating the vehicle as only transport between photo points, this section makes the way through the island part of the experience.
The stop itself is short, so think of Queimadas chiefly as a change of pace on the route rather than a long forest visit. If you enjoy a bumpier ride, this will likely be one of the day’s more memorable sections. If you are sensitive to rough roads, it is worth knowing that the tour includes an off-road segment.
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São Jorge is the lunch pause

The tour pauses in São Jorge for about an hour and a half, its longest stop. Lunch is optional and costs €20 per person. The village setting, green hills and surrounding vineyards offer a calmer break before the afternoon’s sightseeing.
That optional price is useful to factor into the real cost of the day. The advertised price is $78.10 per person, but lunch adds €20 if you take the offered meal. You can decide whether the meal suits your budget and plans, but the information provided does not specify a menu, so do not book expecting a particular dish or dietary option without checking directly.
The longer pause also helps balance a day with many stops. You get a chance to sit down and refuel rather than making the entire tour a string of short photo calls. Still, an hour and a half is a scheduled window, not an open-ended village visit.
Santana’s palheiros are the architectural stop

Santana is best known for its traditional thatched-roof houses, often called palheiros. The tour allows about 45 minutes to see these brightly colored buildings and take photographs. It is a clear change from the mountain and forest scenery, with a chance to notice Madeira’s distinctive building style.
This stop is about a particular local sight rather than a long town exploration. If the houses are high on your list, use your time to look closely at their shape, color and thatched roofs rather than rushing through for a single photo. The short visit offers a useful introduction, though it will not allow for an in-depth look at Santana.
Faial’s Guindaste viewpoint faces the Atlantic

At Miradouro do Guindaste in Faial, the tour gives you about 45 minutes to look out over Madeira’s rugged northern coast. The viewpoint pairs steep cliffs with open Atlantic views, making it one of the day’s strongest stops for wide coastal photographs.
The change from the island’s high interior to the coast is part of what makes this route feel varied. You see the island from more than one angle, rather than spending the day at a single elevation or type of scenery. As with Pico do Areeiro, weather affects the view, but the stop is designed to give you time to take it in rather than just hop out and leave.
Porto da Cruz offers a taste of rum-making

In Porto da Cruz, the tour visits a local sugar cane rum factory. You have about an hour to see traditional rum production methods and sample rum distilled on the island. This stop adds a human and cultural detail to a day otherwise driven by scenery.
The factory visit is a good reason to choose this route over a pure viewpoint tour. You get a look at an island product and its production, not just a series of overlooks. Sampling is part of the described visit, so if you do not drink alcohol, you can still focus on the factory and its methods. The information does not say what is included in the tasting or whether non-alcoholic options are available.
Ponta do Rosto closes the day on Madeira’s eastern edge
The final stop is Miradouro da Ponta do Rosto in Caniçal, with about an hour at the viewpoint. Here, the island’s eastern tip meets the Atlantic in a setting of rugged cliffs and broad ocean views. It is a fitting end after a day that has crossed from the high interior to the coast.
The viewpoint is described as a place for dramatic sunrise or sunset views, but this tour begins at 9:00 am and lasts about seven and a half hours. Do not assume you will see sunrise or sunset on this schedule. The main draw is the wide view over the eastern coastline and open water.
What the price covers, and what to budget for
At $78.10 per person, the price includes an air-conditioned vehicle and pickup from your hotel or accommodation. For a full day with nine stops, mountain and coast viewpoints, a short walk, an off-road section and a rum factory visit, it offers a practical way to cover a lot of ground without arranging separate transport.
Lunch is not included. The optional meal is €20 per person, and pickup from Ponta do Sol, Calheta, Santana, São Vicente or Porto Moniz costs an additional €10 per person. If you are staying in one of those areas, add that charge before comparing the tour with other options.
The group maximum is 40, so this is not necessarily a small private outing. A larger group can mean less flexibility at stops, although the vehicle size and the exact group on a given day are not specified. The stated duration is approximate, and the schedule has little slack on paper, so plan around a full day rather than a precise return time.
One named driver-guide, Sergio, was praised for his patience, enthusiasm and skill in showing Madeira. That is a promising sign, but guide assignments may vary. The tour’s 4.9 rating from 15 participants and 100 percent recommendation figure are positive signals, though the small number of ratings means I would weigh practical details such as language and pickup more heavily.
Is this the right Madeira day trip for you?
I would consider this tour if you want a broad look at Madeira without hiring a car or piecing together a route yourself. It suits people who value varied scenery, easy hotel pickup and a mix of short walks, village stops and coastal viewpoints. The rum factory visit and Santana’s traditional houses also give the day more character than a route made only of scenic overlooks.
It is less suited to anyone who wants a long hike, lots of unplanned time, or guaranteed commentary in a language other than English. You should also be comfortable with a full schedule and the possibility of a rough off-road section. Before booking, confirm the language for your departure, check whether your accommodation carries the €10 pickup supplement, and decide whether the optional €20 lunch fits your plans.
If those details work for you, this is a good-value way to see several distinct sides of Madeira in a single day. If you would rather explore fewer places at a slower pace, choose a tour with a narrower focus.
FAQ
What time does the tour start?
The tour starts at 9:00 am.
How long does the tour last?
The duration is approximately seven hours and 30 minutes.
Is hotel pickup included?
Pickup is offered from your hotel or accommodation. The driver-guide waits outside the hotel reception at the designated pickup time.
Is lunch included in the price?
No. Lunch is optional and costs €20 per person.
Are there extra pickup charges?
Pickup from Ponta do Sol, Calheta, Santana, São Vicente and Porto Moniz costs an additional €10 per person.
What language is the tour offered in?
English is the stated language. If you need another language, confirm its availability before booking.
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Pico do Arieiro Tours: the island shortlist.

Pico do Arieiro Sunrise Transfer Self-guided Hike
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Madeira Funchal:East Tour Pico Arieiro & Santana&Laurissilva
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Transfer to Pico do Arieiro & Pico Ruivo Trail
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Pico Do Arieiro Pico Ruivo Sunrise or Morning Hike Transfers
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Full Day Jeep Safari East – Pico do Areeiro – Santana – Ponta de são Lourenço
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Sunrise Pico do Arieiro & Ruivo/Larano HikeTransfer
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